What Your Customer
Wants

VALUE/SUCCESS

Clarifying statement

VALUE/SUCCESS

Clarifying statement

VALUE/SUCCESS

Clarifying statement

Problem

What’s getting in the way of your customers getting what
they want? (Make sure it’s a problem you solve!)

Example of the problem
Short description, if helpful.

Example of the problem
Short description, if helpful.

Example of the problem
Short description, if helpful.

Guide Statement

Talk about WHY you care, how you’re SIMILAR to your customers, and why they can TRUST you to help you solve your problem.

Trusted by leading companies

Home Painters Canada Brush
Home Painters Canada Brush
Home Painters Canada Brush
Home Painters Canada Brush
Home Painters Canada Brush
Home Painters Canada Brush

Differentiating statement

Authority Building Video

3 Step Plan

Break your process or solution down into three simple steps. This makes it easy for your customers to do business with you.

1

Step 1

Short description of
this step

2

Step 2

Short description of
this step

3

Step 3

Short description of
this step

Agreement Plan

You have some options here. It can be “Our Promise to You” or “Our
Guarantee.” Or it could be your differentiators.

Ask, “What do my customers need to know to make a good decision?”

Thing 1

Short description

Thing 3

Short description

Thing 2

Short description

Thing 4

Short description

Testimonials

Failure Statement

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore
magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo
consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore.

Offer

Here’s what you get:

This is essentially, “what’s in the box,” for your product or
service.
– It’s also good to mix in positive results your customers will
experience.
– Bullet points are fine
– Then wrap up with a call to action, like this:
You get all this, plus the confidence you’re living your best
life when you purchase PRODUCT today!

Home Painters Canada Brush

Call to Action

First Name                                   Last Name

________________________      ________________________

Company                                     Job Title

________________________       ________________________

Email

________________________

Phone Number                           Email

________________________      ________________________

I give permission for COMPANY to contact me. COMPANY would like to stay in touch to provide you with marketing related content. By ticking the box you consent to receive educational, company and promotional information from COMPANY and accept COMPANY’S Privacy Policy.

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First Name
___________________________

Email

___________________________

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