Jo alcorn’s tv journey
You might recognize Jo Alcorn from HGTV’s popular Designer Superstar or Home to Win. She actually got started in the whole designer TV world back in 2006. Jo had just started her business and the opportunity arose to sign up for a game show on HGTV. She was looking for an opportunity to stand out from the crowd — and stand out she did!
While she was on set for HGTV, one of the producers came up to her and suggested that she try out for Designer Superstar. Jo Alcorn is a self-acclaimed “yes girl” and not one to shy away from different opportunities and challenges. So, she thought she would try it! From there, it was just “different connections” that led to many designer opportunities over the years. Shows like Canada’s First Handyman, The Marilyn Denis Show to Steven & Chris, among many others.
Jo Alcorn has seen so much success in the Canadian designer television world and it certainly doesn’t stop there!
Jo alcorn’s line ‘alcorn home’
Of course Jo Alcorn’s passion led to her own interior design firm as well as her own Canadian made and manufactured home, furniture, bedding and pet collection line. Alcorn Home firmly believes that “every household should be able to enjoy luxury at an affordable price”. Alcorn was first inspired to branch out when she was doing her design work. She had a hard time finding certain pieces and specific sizes. The line includes everything from bedding, pillows, furniture, lighting and now dog beds!
Jo made the jump to dog beds when she discovered that most people stashed them away because they didn’t tie in with their decor. She wanted to produce fashionable pieces that were still durable and completely functional. Alcorn is also always inspired by her love of dogs. She has two Jack Russell rescues named Lucy and Ricky — after I Love Lucy, of course! All the beds are handcrafted, sustainably made, hypoallergenic, washable and North American made — all factors that were very important to Alcorn.
How does paint factor in for designer Jo Alcorn?
Of course, Home Painters Toronto has to inquire about paint! Because it’s such a huge part of the design and interiors world.
For Jo, she realizes that she’s known for having a very white and clean aesthetic. From a designing point of view, she loves white walls, but is always looks for “punches of colour” in furniture and unexpected spots. Whether she brings in colour with paint on an accent wall or the back of a door. Even with trim work or a cool piece of furniture. With white walls, she really loves the freshness it gives a room because it allows other features the opportunity to stand out.
For her own design aesthetic, Jo speaks about being “obsessed with very clean minimal lines”. She loves to create rooms that possess a “conversational coziness”. She’s also huge on consistency and flow. Plus, a hot designer tip for everyone: proportion and scale. She really feels as though if you get the proportion and scale on point, it can make a room look like a million bucks. You’re welcome for that little gem of information!